Limited spots available
Siinda Live Events brings together the brightest minds in local search and digital marketing. Dive into compelling discussions on the future of SMB solutions, AI-powered local strategies, and the direct effect of the DMA legislation on agencies and directories. This isn’t just another conference—it’s your gateway to shaping the industry’s future. Experience the full blow of the industry-shaping energy full of
networking and expertise sharing.
Join marketing professionals, tech leaders, and innovators from around the globe. Whether you’re a seasoned expert or an ambitious newcomer, this is the place to build meaningful connections and drive your career forward.
Join our optional Golf Tournament, partnered with Wix. 30 places, on a first come first serve basis.
Exhibitors may set up their booth until 5 pm in the exhbition area. booths must be setup beofre the beginning of the Welcomc coktail at 18.00
Coordinated by Paul Wood and Jesper Simonsen, by invitation only and reserved for Siinda Members.
Join us in the fabumous resort of the Westin La Quinta for an exceptional welcome cocktail with a view, partnered with Wix.
Siinda Marbella is the leading industry gathering where the companies building the AI-powered local marketing ecosystem connect with the platforms, agencies, and innovators shaping the future of Smart Local. By attending, you will get more insights on : 1. Understand the shift – how AI is transforming discovery, marketing and platforms. 2. See the transformation in action – how companies are implementing AI today. 3. Prepare for the next wave – what “Smart Local” will look like in the next 5 years.
Jon Martinsen
This opening keynote places local search in a broader historical context, starting with Spain’s long tradition of town squares, local marketplaces, trade routes, directories, and community-based commerce. It will explore how people have always relied on trusted local signals — location, reputation, proximity, word of mouth, and visible presence — to find the right business at the right moment. From printed guides and yellow pages to maps, mobile search, reviews, and today’s digital platforms, the session will show how the fundamentals of local discovery remain deeply connected to Spain’s commercial and cultural history, while offering practical lessons for marketers and SMBs competing for attention in modern local markets. Partnered with Movylo.
Senior leaders discuss where the local marketing ecosystem is heading, which business models are being challenged, and how companies can turn AI from a technology trend into measurable value for merchants, multi-location brands, and agency partners.
As AI answer engines reshape how consumers discover businesses, brand visibility depends on accurate, connected, and machine-readable information. This session explores how knowledge graphs can help businesses control facts, improve discoverability, and build trust across local search, voice, maps, and AI-generated responses.
Christian Ward
Panel testimony on what Siinda Executive Insights bring and why you have to join the next ones.
This session examines the practical building blocks of the next-generation local marketing stack: AI agents, workflow automation, campaign orchestration, data activation, and reporting that agencies can use to deliver clearer ROI for SMB customers. • AI agents • automation • new platform architectures
RC Thompson
This session focuses on how video advertising can help smaller businesses make better advertising decisions, improving targeting, reducing manual campaign management, and translating performance data into actions that drive calls, bookings, visits, and sales
Tara Nixon
Trust is becoming a core growth driver in digital ecosystems. This session explores how safer online experiences, responsible product design, and credible brand behaviour can strengthen customer confidence — especially as AI-powered engagement reaches younger and more privacy-aware audiences.
Nino Dvalizde
This session will showcase how local visibility is shifting from ranking in search results to being selected, summarized, and recommended by AI systems. The conversation will translate this shift into practical guidance for digital marketers: data quality, reviews, content depth, website performance, category authority, and cross-platform consistency.
Oded Ouaknine
This session explores with Vendasta how agencies can use AI to streamline sales, fulfilment, customer communication, reporting, and campaign optimization — helping them serve more SMBs with better consistency, lower operational friction, and clearer performance outcomes.
Brendan King
Companies today have access to more data, more tools and more marketing channels than ever before, yet many still struggle to turn complexity into growth. This session will unpack how high-performing organizations make better decisions, align teams around customer insight, and use data to identify the actions that move revenue, retention, and market share.
Sarah Maza
Fast-paced demos and product spotlights will highlight practical tools that improve SMB websites, search visibility, lead generation, campaign execution, automation, and customer engagement. Each showcase will focus on the problem solved, the customer impact, and the measurable marketing use case. 14.10-14.20 Mono 14.20-14.30 Boostability 14.30-14.40 Heise
Hosted in partnership with Vendasta, this relaxed terrace dinner creates space for meaningful conversations after Day 1, giving attendees the opportunity to connect with peers, partners, and industry leaders while reflecting on the day’s insights around Smart Local, digital marketing, and SMB growth.
Partnered with uberall, the Nightcap offers an informal late-evening setting to continue conversations, strengthen new connections, and exchange practical perspectives on local search, customer engagement, and the evolving role of location-based marketing.
This keynote examines how founders, investors, and operators are building AI-enabled businesses in a market where automation, personalization, trust, and data advantage are reshaping customer acquisition and competitive differentiation.
Reinventing Local Marketing Platforms with AI: From Automation to Customer Outcomes A practical session on how platform providers can embed AI into workflows that matter most to SMBs: being found, converting leads, managing reputation, responding quickly, understanding performance, and knowing what to do next.
Simon Greenman
Fast-paced demos and product spotlights will highlight practical tools that improve SMB websites, search visibility, lead generation, campaign execution, automation, and customer engagement. Each showcase will focus on the problem solved, the customer impact, and the measurable marketing use case. - Wix 10.30-10.40 - Ipromote 10.40-10.50
With more platforms, channels, data, and privacy regulations than ever before, adopting a smart, compliant approach to technology and decision-making is critical. It can mean the difference between scattered efforts and scalable success. in this session, Saptak Bose, Global Adtech Lead @Volvo Cars, explores the challenges brands face today in working with consumer data and tech stacks across marketing and advertising, especially in AI driven context. It highlights key strategies to consider when scaling personalization and building a first-party data approach driving smarter marketing and measurable growth. What you can expect to takeaway: - Preparing internally to maintain personalisation and performance without third-party cookies - Overcoming challenges in collecting and activating high-quality consumer data - Personalisation at scale: how to deliver relevance without being invasive or “creepy” - Balancing friction zones: aligning Marketing, Tech, and Legal (Data Protection Office) on data strategy and tools - Enhancing the value of consumer data with AI and machine learning
Saptak Bose
Partnered with uberall, this session focuses on how AI can help smaller businesses make better advertising decisions: selecting channels, optimizing budgets, improving targeting, reducing manual campaign management, and translating performance data into actions that drive calls, bookings, visits, and sales.
A hands-on 10 minute session about the areas where AI will create immediate operational change: prospecting, onboarding, campaign setup, content production, reporting, customer service, retention, and upsell. With Cloud Campaign.
- Siinda General Assembly - Siinda Initiatives: discussion outlining the new Siinda expanding initiatives- Siinda on the Road London and Hamburg , and Siinda Pavilion.
A practical update on how evolving EU regulation affects AI adoption, advertising, data use, platform accountability, and digital market competition. The session will help agencies and platforms understand what compliance means for SMB-facing products, campaign automation, and responsible innovation.
Stephanie Verilhac Marzin
including coffee break/station in the afternoon
Partnered with Yext, the Gala Dinner at Trocadero Beach brings the Siinda community together for a memorable closing evening by the sea, celebrating collaboration, innovation, and the partnerships shaping the future of local discovery and digital marketing.
There’s no better way to kick off a conference than with great people and even better conversations. 
Our Welcome Cocktail, partnered with Wix, sets the tone for the whole event — a relaxed, inspiring evening to reconnect with familiar faces, meet new ones, and dive straight into the trends shaping our industry.
Hosted in partnership with Vendasta, this relaxed terrace dinner creates space for meaningful conversations after Day 1, giving attendees the opportunity to connect with peers, partners, and industry leaders while reflecting on the day’s insights around Smart Local, digital marketing, and SMB growth.
The Nightcap, partnered with Uberall, offers an informal late-evening setting to continue conversations, strengthen new connections, and exchange practical perspectives on local search, customer engagement, and the evolving role of location-based marketing.
The Gala Dinner at Trocadero Beach, partnered with Yext, brings the Siinda community together for a memorable closing evening by the sea, celebrating collaboration, innovation, and the partnerships shaping the future of local discovery and digital marketing.
Global AdTech Lead at Volvo Cars
Digital Marketing and Retail Media expert with 12+ years of experience
Chief Data Officer & EVP at Yext
Partner, CTO, and Head of AI at Best Practice AI
Stay ahead of industry shifts.
Meet peers, partners, and clients.
Discover the charm of one of Europe’s most vibrant cities.
Book your hotel now with our special attendee rate.
Rooming modifications by guests may be made up to 30 days (1 month) prior to the event, no later than September 10.
The first night’s stay will be charged once the reservation is made, and the remaining balance will be charged on September 10.
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