Limited spots available
Siinda Live Events brings together the brightest minds in local search and digital marketing. Dive into compelling discussions on the future of SMB solutions, AI-powered local strategies, and the direct effect of the DMA legislation on agencies and directories. This isn’t just another conference—it’s your gateway to shaping the industry’s future. Experience the full blow of the industry-shaping energy full of
networking and expertise sharing.
Join marketing professionals, tech leaders, and innovators from around the globe. Whether you’re a seasoned expert or an ambitious newcomer, this is the place to build meaningful connections and drive your career forward.
Whether you're playing off a 54 handicap or you're a scratch golfer, everyone is welcome. Bring your own team or let us pair you with fellow Siinda members and guests—either way, you're guaranteed a great day on the course. Golf has long been known as one of the best places to build business relationships, and this spectacular course has hosted legends such as **Severiano Ballesteros** and **José María Olazábal**, along with celebrities including actor **Amaury Nolasco** and singer **JJ Hamblett**, who claim it is one of their favorite courses.
For Siinda members only and by invitation only. Coordination Paul Wood and Jesper Simonsen.
Reconnect with colleagues from Berlin, welcome new Siinda members, and enjoy an evening of networking in a beautiful poolside setting. Celebrate the golf champions, raise a glass, and see if you can spot the next Tiger Woods—or better yet, your next customer, partner, or great business connection.
From ancient trade routes and historic town squares to Marbella’s transformation into an internationally renowned destination, this opening session takes delegates on a journey through the stories, people and events that have shaped the city. Through local anecdotes, history and culture, Javier will reveal the Marbella that lies beyond its famous image of luxury, while exploring how reputation, human connections and word of mouth have helped shape the destination over time. A lively introduction to Marbella, with a few insider tips to help delegates make the most of their stay. Partnered with Movylo.
Javier Gonzalez Gago
Senior leaders discuss where the local marketing ecosystem is heading, which business models are being challenged, and how companies can turn AI from a technology trend into measurable value for merchants, multi-location brands, and agency partners.
As AI answer engines reshape how consumers discover businesses, brand visibility depends on accurate, connected, and machine-readable information. This session explores how knowledge graphs can help businesses control facts, improve discoverability, and build trust across local search, voice, maps, and AI-generated responses.
Christian Ward
With over 20 years of experience in Digital Marketing, Tara (Business Development Director at Leadzai) has seen more marketing fads than she's had cups of tea. These days she's excited by how AI is rewriting the rule book for video advertising in our industry. Enabling agencies to make compelling video marketing faster, smarter, cheaper and, dare we say, more fun than ever before! Tara will show how Leadzai goes from "we should probably use AI" into "here's how we use it and here's the ROI behind it." Expect big ideas, zero fluff, real insight data and of course at least 1 video played.
Tara Nixon
This session examines the practical building blocks of the next-generation local marketing stack: AI agents, workflow automation, campaign orchestration, data activation, and reporting that agencies can use to deliver clearer ROI for SMB customers.
RC Thompson
Trust is becoming a core growth driver in digital ecosystems. This session explores how safer online experiences, responsible product design, and credible brand behaviour can strengthen customer confidence — especially as AI-powered engagement reaches younger and more privacy-aware audiences.
Nino Dvalizde
Oded Ouaknine
This partner session explores how agencies can use AI to streamline sales, fulfilment, customer communication, reporting, and campaign optimization — helping them serve more SMBs with better consistency, lower operational friction, and clearer performance outcomes.
Brendan King
Companies today have access to more data, more tools and more marketing channels than ever before, yet many still struggle to turn complexity into growth. This session will unpack how high-performing organizations make better decisions, align teams around customer insight, and use data to identify the actions that move revenue, retention, and market share.
Sarah Maza
• Mono 14.10 - 14.20 • Boostability 14.20 - 14.30 • Heise 14.30 - 14.40
Experience the magic of Andalusia as you enjoy an unforgettable evening of authentic cuisine, local wines, and spectacular flamenco entertainment on a beautiful terrace overlooking the Marbella landscape. As the sun sets, immerse yourself in the sights, sounds, and flavors of southern Spain. Be captivated by a traditional flamenco performance, then step onto the dance floor yourself as local dancers invite you to learn a few moves and experience the passion of this iconic art form. Whether you're networking with colleagues, enjoying the stunning surroundings, or discovering your hidden flamenco talent, this promises to be an evening filled with culture, laughter, and lasting connections. Partnered with Vendasta.
The legendary Uberall Nightcap is back, and if history tells us anything, this is where the unexpected always happens! Join us in a traditional Spanish-style bar for handcrafted cocktails, authentic sangria, and local specialties as you unwind after a full day of presentations, meetings, and networking. The conversations get livelier, the laughter gets louder, and new friendships and business opportunities often begin here. Best of all, it's all happening right in the hotel, so the walk back to your room is delightfully short. Add a little Spanish flair, great company, and a relaxed atmosphere, and you've got the perfect way to end the day. Partnered with Uberall
Entrepreneurs today aren’t just expected to execute. They’re expected to carry constant internal pressure. Yet no one teaches you how to manage that emotional weight. We often expect others to understand how hard this journey is. But we don’t always give ourselves that same understanding. Overwhelm isn’t a productivity problem. With this keynote from Ricardo Jimenez, author of Crash Course, the audience will leave with practical tools they can use the same day, to reduce overwhelm, reconnect with their driving force, and trust in both life and business. Distinguish between the thing (the company) and the person (the founder), realize the hidden cause of overwhelm and how to dissolve it , understand how pressure and past affect decision-making and how much this matters The session will be followed by an exclusive book signing from Ricardo at coffee break.
Ricardo Jimenez
Peleg Geffen
Simon Fowler is Channel Sales Partnerships Lead for EMEA at TikTok, where he works with partners to help businesses of all sizes get onto TikTok and find success on the platform. His work spans channel strategy, sales enablement and the growing role of technology in scaling advertising, including API integrations and AI-powered solutions. With a background in product partnerships, Simon focuses on turning new technology and platform capabilities into practical solutions that partners and advertisers can use to grow.understanding performance, and knowing what to do next.
Simon Fowler
With more platforms, channels, data, and privacy regulations than ever before, adopting a smart, compliant approach to technology and decision-making is critical. It can mean the difference between scattered efforts and scalable success. in this session, Saptak Bose, Global Adtech Lead @Volvo Cars, explores the challenges brands face today in working with consumer data and tech stacks across marketing and advertising, especially in AI driven context. It highlights key strategies to consider when scaling personalization and building a first-party data approach driving smarter marketing and measurable growth. What you can expect to takeaway: • Preparing internally to maintain personalisation and performance without third-party cookies • Overcoming challenges in collecting and activating high-quality consumer data • Personalisation at scale: how to deliver relevance without being invasive or “creepy” • Balancing friction zones: aligning Marketing, Tech, and Legal (Data Protection Office) on data strategy and tools • Enhancing the value of consumer data with AI and machine learning
Saptak Bose
AI is moving faster than most organisations can absorb. Leaders are under pressure to prove ROI, manage legal and security risks, set internal guidelines and ensure teams use AI in ways that are safe, ethical and aligned with business priorities. These are not only technical questions; they are leadership questions. Responsible AI is a strategic asset, not a compliance exercise, and the real challenge is not adopting AI — it is governing it responsibly.
• Siinda General Assembly • Siinda Initiatives: discussion outlining the new Siinda expanding initiatives - Siinda on the Road in London and Hamburg, and the Siinda Pavilion.
A practical update on how evolving EU regulation affects AI adoption, advertising, data use, platform accountability, and digital market competition. The session will help agencies and platforms understand what compliance means for SMB-facing products, campaign automation, and responsible innovation.
Immerse yourself in an unforgettable networking evening unlike any other. Step inside this extraordinary architectural masterpiece, where nature and design blend seamlessly to create the feeling of being deep within a tropical jungle—while the Sea gently laps just a few meters away. Enjoy handcrafted tropical cocktails, discover inspiring local artwork, and experience the vibrant rhythms of live Ska music performed by talented Spanish and North African artists. The warm sea breeze, the sound of the waves, and the songs of the surrounding birdlife create an atmosphere that is both energizing and relaxing. This is networking reimagined. Wander through this remarkable venue, meet fellow executives in a truly memorable setting, exchange ideas, build new relationships, and simply enjoy an evening where business conversations happen naturally. Casual and comfortable dress is welcome. Partnered with Yext
Tiger Woods hasn’t signed up yet… so there’s still time for you to win the Wix Golf Trophy!
Whether you’re playing off a 54 handicap or you’re a scratch golfer, everyone is welcome. Bring your own team or let us pair you with fellow Siinda members and guests—either way, you’re guaranteed a great day on the course.
Golf has long been known as one of the best places to build business relationships, and this spectacular course has hosted legends such as Severiano Ballesteros and José María Olazábal, along with celebrities including actor Amaury Nolasco and singer JJ Hamblett, who claim it is one of their favorite courses.
So come for the golf, not just the conference. Sign up today!
Whether you joined the Wix Golf Tournament or not, everyone is invited to the Wix Welcome Poolside Cocktail!
Reconnect with colleagues from Berlin, welcome new Siinda members, and enjoy an evening of networking in a beautiful poolside setting. Celebrate the golf champions, raise a glass, and see if you can spot the next Tiger Woods—or better yet, your next customer, partner, or great business connection.
It’s the perfect way to kick off an exciting Siinda Live Marbella!
Experience the magic of Andalusia as you enjoy an unforgettable evening of authentic cuisine, local wines, and spectacular flamenco entertainment on a beautiful terrace overlooking the Marbella landscape.
As the sun sets, immerse yourself in the sights, sounds, and flavors of southern Spain. Be captivated by a traditional flamenco performance, then step onto the dance floor yourself as local dancers invite you to learn a few moves and experience the passion of this iconic art form.
Whether you’re networking with colleagues, enjoying the stunning surroundings, or discovering your hidden flamenco talent, this promises to be an evening filled with culture, laughter, and lasting connections.
The legendary Uberall Nightcap is back, and if history tells us anything, this is where the unexpected always happens!
Join us in a traditional Spanish-style bar for handcrafted cocktails, authentic sangria, and local specialties as you unwind after a full day of presentations, meetings, and networking. The conversations get livelier, the laughter gets louder, and new friendships and business opportunities often begin here.
Best of all, it’s all happening right in the hotel, so the walk back to your room is delightfully short. Add a little Spanish flair, great company, and a relaxed atmosphere, and you’ve got the perfect way to end the day.
Immerse yourself in an unforgettable networking evening unlike any other.
Step inside this extraordinary architectural masterpiece, where nature and design blend seamlessly to create the feeling of being deep within a tropical jungle—while the Sea gently laps just a few meters away.
Enjoy handcrafted tropical cocktails, discover inspiring local artwork, and experience the vibrant rhythms of live Ska music performed by talented Spanish and North African artists. The warm sea breeze, the sound of the waves, and the songs of the surrounding birdlife create an atmosphere that is both energizing and relaxing.
This is networking reimagined. Wander through this remarkable venue, meet fellow executives in a truly memorable setting, exchange ideas, build new relationships, and simply enjoy an evening where business conversations happen naturally.
Casual and comfortable dress is welcome.
Global AdTech Lead at Volvo Cars
Digital Marketing and Retail Media expert with 12+ years of experience
Chief Data Officer & EVP at Yext
Founder at Young Minds App
Stay ahead of industry shifts.
Meet peers, partners, and clients.
Discover the charm of one of Europe’s most vibrant cities.
Book your hotel now with our special attendee rate.
We have only a few rooms left available!
Rooming modifications by guests may be made up to 30 days (1 month) prior to the event, no later than September 10.
The first night’s stay will be charged once the reservation is made, and the remaining balance will be charged on September 10.
To transfer to the hotel, you can use Uber, or if you wish for private transport, you can reach out to [email protected].
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