Global Adtech Lead @Volvo Cars,
A professional with 12 years in the field of Digital Marketing, Saptak harbors deep expertise in the field of Artificial Intelligence, Media, Consumer Behavior and Product Marketing. He possesses extensive experience in programmatic practice, advertising & marketing technology and customer success with a solid background in business partnerships & sales strategy
With more platforms, channels, data, and privacy regulations than ever before, adopting a smart, compliant approach to technology and decision-making is critical. It can mean the difference between scattered efforts and scalable success. in this session, Saptak Bose, Global Adtech Lead @Volvo Cars, explores the challenges brands face today in working with consumer data and tech stacks across marketing and advertising, especially in AI driven context. It highlights key strategies to consider when scaling personalization and building a first-party data approach driving smarter marketing and measurable growth. What you can expect to takeaway: - Preparing internally to maintain personalisation and performance without third-party cookies - Overcoming challenges in collecting and activating high-quality consumer data - Personalisation at scale: how to deliver relevance without being invasive or “creepy” - Balancing friction zones: aligning Marketing, Tech, and Legal (Data Protection Office) on data strategy and tools - Enhancing the value of consumer data with AI and machine learning
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