CRO
Oded is the Chief Revenue Officer at Duda, where he champions customer advocacy and oversees growth and management for both new and existing accounts. In his role as CRO, Oded is instrumental in crafting and implementing revenue strategies, guiding sales, and leading customer success teams to ensure Duda's offerings align perfectly with client needs. Bringing over 20 years of leadership experience across Customers Growth, Technical Support, Professional Services, and global teams management, Oded excels in propelling operational excellence and revenue growth. His prior roles include Vice President of Professional Services at PreciseQ, focusing on Healthcare, Enterprise, and Mobile solutions, and leadership positions at startups like SANRAD and MonoSphere, emphasizing his adeptness in driving customer-centric success and strategic revenue generation.
This session will showcase how local visibility is shifting from ranking in search results to being selected, summarized, and recommended by AI systems. The conversation will translate this shift into practical guidance for digital marketers: data quality, reviews, content depth, website performance, category authority, and cross-platform consistency.
For years, digital agencies have competed on execution—faster turnaround, better campaigns, sharper reporting. Now the game is changing entirely. Artificial intelligence is no longer just a productivity tool; it is becoming the decision-maker, choosing which businesses consumers find, trust, and engage with. Agencies that fail to adapt will quietly disappear from the equation. The shift is structural. As AI agents replace manual search behavior, visibility now depends on how well a business's digital presence speaks to machines—not just people. Answer Engine Optimization, structured content, and high-frequency publishing are no longer nice-to-haves; they are the new table stakes. And the agencies that thrive will be the ones who have industrialized these capabilities before their competitors realize the ground has moved. In this session, Oded Ouaknine, Duda's CRO, will draw on data from over 900,000 live websites to reveal what actually separates the businesses AI recommends from the ones it ignores and what that means for every agency in the room. He'll explore what agentic transformation looks like as an operating model, how agencies can shift from reactive service providers to indispensable, always-on partners for the SMBs they serve, and offer a first look at what's coming next: new capabilities designed to help agencies automate, scale, and win in a world where the AI makes the recommendation, and being found means being chosen.
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