Do the Old SEO Rules Still Matter for AI? What analysing thousands of businesses tell us about ChatGPT visibility

Based on Insites’ White paper taking thousands of businesses running through their platform seeing what factors correlate with AI's awareness, opinion of and likelihood of recommending an SMB. The session wants to answer: • Are traditional SEO / local SEO factors still relevant? • What matters most for AI "ranking" • Where does AI look for answers? • What happens when AI doesn't know about a business?