‘Zero-Click’ Search is becoming a thing
“According to SimilarWeb data, analyzed by Rand Fishkin, nearly two-thirds (65%) of Google searches “ended in the search results without clicking to another web property.” The figure is larger for mobile (77.2%) than desktop (46.5%). Zero-click search as a phenomenon has been around for several years. It’s a misnomer; the user may be engaging with – and clicking on – Google content (e.g., Travel results, Local Pack, Shopping, Snippets) but just not visiting an underlying website. In August of 2019, zero-click search was just over 50%. That was based on US data from Jumpshot. The SimilarWeb data is global, meaning the phenomenon (or problem) is worldwide.”
To see the full information follow this link
Related articles
Australian number one for Ecommerce winner Spotzer
It is with great pleasure the team at Spotzer announce that we have received the award for Best E-commerce Digital Marketing Agency – APAC at the
In 2019 The Siinda Landscape Study showed that 50% of SMBs in the EU needed significant improvement in their website performance. On December 1, Siinda
Yext advise: How Retail Brands Can Position Themselves to Take the Lead in a Post-Pandemic World
“As retail brands begin to inch open their doors and look around, they’re taking in a massively transformed landscape, in part because of things about
Yext advise: 3 things you should not do in time of a crisis
There is a lot of uncertainty in the world these days, businesses and people have a lot of questions related to our future. In these