Yext report: Google’s Latest API Update
Google now accepts over 100 new attributes that are specific to hospitality businesses and the room types of their properties. Examples include: ‘Is there a pool available?’ ‘Is breakfast included?’ ‘Is there a room available with a balcony and king sized bed?’ ‘Are employees required to wear masks?’ Hospitality businesses can take advantage of these attributes via the GMB API.
Filling out these fields can provide your business with two distinct benefits:
- It can enhance the user experience, helping to provide searchers the information they’re looking for when determining where to stay.
- It can help your business in search. As searchers continue to ask more pointed questions (think about the last time you searched for a hotel), sites like Google only want to deliver the most relevant answers. Syncing these additional fields on Google can help your business become more discoverable in search.
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