Yext: How Consumers Decide Who To Trust Online — And What Brands Should Do With This Insight
“Brands should take careful note of studies indicating that consumers consider brand trust a major factor in purchasing decisions. PwC’s Global Consumer Insights Survey of 22,000 consumers shows that “over the past decade, social media has changed the way consumers and brands interact, giving consumers more of a voice and placing higher demands on brands — to be authentic, respond to consumers’ concerns, be accountable for mishaps, and even take a stand on relevant social and cultural topics. Clearly, consumers’ trust has become more crucial for brands’ success.” Overall, that isn’t good for brands, or at least it hasn’t been lately.”
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