Uberall launches Advanced Analytics to uplift business intelligence to a whole new level

Uberall, the leading provider of ‘Near Me’ Brand Experience marketing solutions, today announced the launch of Advanced Analytics, a comprehensive, user-friendly analytics tool that provides businesses in-depth insights on how customers find, experience and interact with their business locations online and around the world.

Building on Uberall’s core suite of solutions – which enable multi-location brands to easily manage ‘Near Me’ customer engagement on online listings, reviews and social media for each of their locations – Advanced Analytics provides full oversight over the impact of location marketing campaigns and enables businesses to take meaningful action based on concrete data.

This one-of-a-kind performance tool centralises and transforms complex data into easy-to-understand visuals that directly tie to location-specific business objectives. Advanced Analytics gives businesses a birds-eye view of areas of strength, or those in need of improvement, by enabling them to analyse conversion metrics on impressions, clicks, and online review ratings. Thus, empowering multi-location businesses to make data-driven decisions based on a wide range of performance intelligence, whether it’s by country, region, or individual location.

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