Uberall Introduces Local CX – A framework to align consumer expectations with business goals
Local CX is the most tangible manifestation of a business or brand, and therefore essential to the overall CX. To optimize the customer experience, we need to understand how consumers experience brands digitally and in “real life,” and how both experiences contribute to customer acquisition and loyalty. This report describes a “hyperlocal” CX framework that pays respect to the evolving, hybrid reality of our digital-physical world. It’s written for brands that aspire to provide a consistently great customer experience both globally and locally.
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