Local-Services ads appearing in Google Home voice results
The company is not yet disclosing the fact that some of the results are ads. The question of how Google (and Amazon) will make ad revenue from its smart speaker and smart display devices has not really had an answer — perhaps until now. Reuters discovered that Google is presenting Local-Services ads in voice search results for local queries. Local Services ads. The Reuters article discusses Google’s relatively new ads in Home results in the context of whether the company is making the required disclosures to consumers and therefore whether it violates the FTC’s prohibition against “consumer deception.”
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