heise AI Social App wins two awards

Hanover, 20 May 2025 – heise regioconcept has received the “Innovation Award” in Gold at the Directory Media Prize 2025 for its “heise AI Social App”. The innovative app allows businesses without large marketing teams to professionalise their social media presence. Just a few days earlier, the heise AI Social App was awarded Silver in the “Innovation through leveraging AI” category at Siinda’s Digital Marketing and Innovation Awards 2025.

Finn Hassold, Head of Digital Product Management at heise regioconcept, is delighted with the awards. Both prizes recognised heise’s tireless commitment to developing innovative concepts to support SMEs. “The combination of artificial intelligence with practical applications for marketing and communication is exactly what modern businesses need today to be successful in the digital space,” said Hassold.

The heise AI Social App is an AI-powered web app that assists businesses in creating social media posts. With just a few clicks, users can create professional posts for up to five platforms. The app offers multimodal content creation through image recognition, thematic suggestions, and cross-platform adaptations. The heise AI Social App is particularly aimed at small and medium-sized enterprises looking to optimise their social media strategy and enables high-quality content creation even without expert knowledge.

Karsten Marquardsen, Managing Director at heise regioconcept, added: “The awards underscore our pioneering role in the digital transformation of the directory media industry. We are proud to be setting new standards with our AI solutions and look forward to continuing to shape the future of the industry.”

Image caption: Karsten Marquardsen (left), Managing Director at heise regioconcept, and Finn Hassold, Head of Digital Product Management, are pleased with the two awards for the heise AI Social App.

More information: www.heise-regioconcept.de/produkte/ki-social-app/

About heise regioconcept:

Under the umbrella brand heise regioconcept, heise media service offers local marketing services to small and medium-sized businesses. These include homepage solutions and app development as well as search engine advertising (SEA) and search engine optimisation (SEO). Professional presentations on social networks and online directories are also part of the service package. As Google and Microsoft Advertising Select Channel Partner and partner of RTL AdAlliance, we continuously develop our expertise and offer all important online advertising formats from a single source.

www.heise-regioconcept.de

The German Directory Media Prize of the [vdav] Association for Information and Directory Media is highly regarded as an innovation prize in the German directory media industry and recognises products that impress with a high degree of quality and future-oriented design.

Siinda (Search & Information Industry Association) is the leading European non-profit association that brings together agencies, brands, media and technology companies from the local search, digital advertising, media, mobile and “on-demand” industries