matelso invests in its own AI business unit

Three strategic new hires are driving the new business unit and establishing these technologies as future growth drivers.

Kaiserslautern, March 9, 2026 – matelso GmbH, a leading provider of lead management and marketing software based in Kaiserslautern/Germany, is making strong investments in expanding its expertise in the field of artificial intelligence and is establishing a new business unit for this purpose. At the core of this unit is a three-person specialist team consisting of Christian Dein (52), Anastasia Garina (31), and Marc Boettcher (32), whom matelso specifically recruited for this task. With this strategic personnel investment, the company is anchoring AI development as an independent organizational and growth pillar.

The new team does not develop AI as an isolated technology, but as a productive foundation for real business processes. It identifies relevant use cases, designs market-relevant features, and turns real-world use cases into scalable product solutions. Research, product development, and technological implementation work hand in hand and follow a clear value-creation logic that translates innovation directly into operational impact – from lead management and intelligent customer interaction to data-driven process automation.

At the same time, the new team assumes a strategic role within the company. It systematically advances AI capabilities, defines technological standards, and shapes a unified user and system architecture. This creates a consistent, scalable strategy that has an impact across all areas of the company.

“Artificial intelligence does not create impact through technology alone, but through structure. Anyone who thinks of AI only as a feature remains interchangeable,” says matelso CEO & Founder Frank G. Froux. “Those who establish it as an organizational principle create real competitive advantages. With this new business unit, we are building exactly that structure – with clear responsibility, dedicated expertise, and the ambition to develop market-ready solutions instead of visions.”

First key development projects

As its initial priorities, the new team is responsible for further developing the matelso AI Sales Agent to market readiness and for implementing the new product matelso Call Scoring AI.

The AI Sales Agent, which matelso is currently developing, integrates voice-based systems for the intelligent qualification and support of sales and interaction processes. Within the recognized Call Tracking technology, Call Scoring AI analyzes calls, generates transcripts, summaries, and classifications, and systematically makes their qualitative business value usable for marketing and sales management. Both projects exemplify the company’s approach of translating AI directly into operational value creation.

New AI team as the operational core structure

The new business unit is operationally driven by a specialized AI team:

Christian Dein, as Senior AI & Research Engineer, is driving the further development of the matelso platform, integrating AI and data analytics technologies, and leading innovation projects through to product maturity. Previously, he worked as a Senior Software Developer and Senior Solution Engineer at companies including SociovestixLabs, Buchholz-Fachinformationsdienst, and Empolis Information Management.

Anastasia Garina joins the AI team as Junior AI & Research Engineer and is expanding the matelso AI stack. She designs, develops, and evaluates new solutions, prototypes, and integrations. Previously, she worked as a freelance software developer for private clients.

Marc Boettcher, as Professional AI & Research Engineer, develops intelligent AI systems, evaluates new technologies, and translates research into production-ready features. Previously, he worked as an Automation & AI Consultant at Demando and as a Software Engineer at Math2Market.

With the establishment of this new business unit, matelso is positioning itself as a technology-driven SaaS company that does not treat AI as a trend topic, but rather establishes it as a structural foundation of its product and corporate strategy.

About matelso GmbH

matelso GmbH develops cloud-based software solutions for data-driven online marketing, intelligent lead management, and digital customer interaction. The company supports organizations in managing, automating, and efficiently scaling marketing, sales, and service processes in a measurable way. matelso combines technology, data intelligence, and operational processes into integrated platform solutions for sustainable growth. More information: www.matelso.com/en 

Press contact:
William Wells – [email protected] 

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