Google Brings Local Business Follow Button to Maps for the iPhone
Last October, Google introduced a Follow button on local business profiles in Google Maps for Android. Users who follow the business receive “updates and offers” (Google Posts) from that business. The business also can see the user’s public profile information, though users can follow privately too.
Any Posts or updates are delivered to users in the “For You” area of Google Maps. Interestingly, the Follow button has not been extended to non-Maps GMB profiles (i.e., discovered through traditional search). And now the Follow button is being introduced into Maps for iOS.
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