Limited spots available
Siinda Live Events brings together the brightest minds in local search and digital marketing. Dive into compelling discussions on the future of SMB solutions, AI-powered local strategies, and the direct effect of the DMA legislation on agencies and directories. This isn’t just another conference—it’s your gateway to shaping the industry’s future. Experience the full blow of the industry-shaping energy full of
networking and expertise sharing.
Join marketing professionals, tech leaders, and innovators from around the globe. Whether you’re a seasoned expert or an ambitious newcomer, this is the place to build meaningful connections and drive your career forward.
By invitation and for Siinda members only.
Arrive, settle in and being Siinda Live Vienna with a relaxed welcome reception at our main conference venue. The Imperial Riding School began life as a 19th century military equestrian school before later becoming Vienna's largest cinema. The hotel brings together imperial heritage, contemporary design and the creative character of the city's Landstraße district. Reconnect with familiar faces, welcome new members of the Siinda community and enjoy the first conversations of the conference over drinks and light refreshments. It is the perfect moment to get acquainted, exchange ideas and set the tone for the inspiring days ahead. Siinda Live Vienna starts here.
Setting the stage for two days dedicated to SMB digital success and the transformation of the local digital ecosystem. Introducing the three conference pillars: discovery, conversion and sustainable growth.
Google, AI platforms, directories and social networks are competing to become the first point of contact between consumers and local businesses. Industry leaders debate how these changes affect competition, customer ownership and opportunities for local digital providers.
As AI assistants and answer engines reshape consumer behaviour, traditional search traffic and discovery models are being challenged. What does the shift from links to answers mean for SMB visibility, customer acquisition and the future of local search?
3*5 minutes videos showing Innovation in the industry and partner projects.
AI transformation is as much about people and leadership as it is about technology. This session explores how digital companies can attract talent, develop new skills and build agile organisations capable of adapting to rapidly changing markets.
Harald R. Fortmann
Three fast-paced presentations showcase innovative tools helping SMBs improve their online visibility and reach new customers. From AI-powered search optimisation to local data management, each spotlight demonstrates a practical business application.
As generative AI changes how businesses appear in search results, traditional SEO strategies are evolving towards AI visibility and answer engine optimisation. Experts discuss the role of trusted business data, content quality and new techniques for ensuring local businesses remain discoverable.
AI is transforming how digital agencies operate, from content creation and campaign management to customer acquisition and performance measurement. How can agencies rethink their business models, develop new skills and deliver greater value to SMB clients while remaining competitive in an increasingly automated market?
Being visible is no longer enough: businesses must engage customers across multiple digital touchpoints and increasingly personalised journeys. This session examines how AI, content, social platforms and customer insights can turn digital discovery into meaningful interactions.
Digital visibility only creates value when it generates qualified leads and new customers. Industry practitioners explore how better customer journeys, smarter targeting and AI-driven marketing can improve conversion rates and deliver measurable results for SMBs.
From the EU AI Act and Digital Markets Act to evolving data access, privacy and digital competition rules, Europe's regulatory landscape is reshaping local search, AI and digital marketing. How can agencies, platforms and digital service providers move beyond compliance to leverage trusted data, transparency and fair competition as competitive advantages, creating new services, strengthening customer trust and accelerating SMB growth?
A concise review of the key changes affecting local discovery and digital engagement. Three strategic lessons to help digital providers turn AI disruption into opportunities for their SMB customers.
Including a coffee break at 16.00
Raise a glass. Share an idea. Start a conversation. Leave the conference room behind and join the Siinda community for a relaxed evening of Viennese hospitality, good food and even better conversations. Hidden beneath Vienna’s magnificent City Hall, the Wiener Rathauskeller has welcomed guests for Austrian wine, traditional cuisine and social gatherings since 1899. Its historic halls, distinctive murals and warm atmosphere provide the perfect setting to reconnect with familiar faces and meet new ones. Toast the day’s ideas, exchange stories worth sharing, and enjoy the conversations that happen when business becomes a little less formal. Some posts may disappear from the feed. The connections made over a heartfelt **Prost!** can last much longer.
One more drink. One more conversation. One more connection. Text The dinner may be over, but the evening does not have to end. Return to the Imperial Riding School for a relaxed nightcap with the Siinda community. Enjoy a final drink, continue the conversations started throughout the day, and connect with fellow attendees in an informal setting. This is where introductions become friendships, ideas develop into opportunities, and some of the most memorable conference conversations take place. Join us, unwind, and raise one last glass to a day well spent in Vienna.
AI is moving beyond content creation to transform how SMBs manage marketing, sales and customer relationships. Discover how intelligent automation, predictive insights and accessible digital tools can improve efficiency and unlock new growth opportunities.
From first contact to final purchase, customer expectations are evolving across online and offline channels. This panel explores the role of trust, personalisation, user experience and AI-powered interactions in improving conversion and customer loyalty.
3*5 minute video showing Innovation in the industry and partner projects.
SMBs need simple, affordable and effective solutions rather than technological complexity. This session explores how digital service providers can develop scalable AI-enabled products that address real business challenges and demonstrate measurable value.
Three short demonstrations highlight solutions designed to help SMBs generate leads, automate customer engagement and improve marketing performance. Each presentation focuses on practical applications, measurable outcomes and ease of adoption.
Winning a customer is only the beginning: long-term growth depends on retention, repeat business and customer lifetime value. Experts share how CRM, automation, data-driven marketing and AI can help SMBs build lasting relationships and maximise returns.
As AI disrupts traditional advertising and directory revenues, local digital providers must rethink their value proposition. Industry executives discuss recurring revenue models, integrated service offerings, partnerships and new opportunities in the SMB digital economy.
Where innovation, achievement and connection take centre stage Step into the timeless elegance of Palais Ferstel for an exclusive gala evening in the heart of Vienna. Built between 1856 and 1860, the Palais was inspired by the Venetian and Florentine architecture of Italy. Once home to the Austro-Hungarian National Bank and Vienna Stock Exchange, it later became famous as the home of Café Central, a meeting place for some of Europe’s most influential writers and thinkers. Within this remarkable setting, industry leaders, innovators and friends from across the Siinda community will come together for fine dining, inspiring conversations and meaningful connections. The evening will also host the **Digital Marketing and Industry Innovation Awards**, celebrating the people, ideas and achievements helping shape the future of our industry. An unforgettable night of recognition, inspiration and new possibilities awaits.
Arrive, settle in and begin Siinda Live Vienna with a relaxed welcome reception at our main conference venue.
The Imperial Riding School began life as a 19th-century military equestrian school before later becoming Vienna’s largest cinema. Today, it brings together imperial heritage, contemporary design and the creative character of the city’s Landstraße district.
Reconnect with familiar faces, welcome new members of the Siinda community and enjoy the first conversations of the conference over drinks and light refreshments.
It is the perfect moment to get acquainted, exchange ideas, and set the tone for the inspiring days ahead.
Siinda Live Vienna starts here.
Leave the conference room behind and join the Siinda community for a relaxed evening of Viennese hospitality, good food and even better conversations.
Hidden beneath Vienna’s magnificent City Hall, the Wiener Rathauskeller has welcomed guests for Austrian wine, traditional cuisine and social gatherings since 1899. Its historic halls, distinctive murals and warm atmosphere provide the perfect setting to reconnect with familiar faces and meet new ones.
Toast the day’s ideas, exchange stories worth sharing and enjoy the conversations that happen when business becomes a little less formal.
Some posts may disappear from the feed. The connections made over a heartfelt Prost! can last much longer.
The dinner may be over, but the evening does not have to end.
Return to the Imperial Riding School for a relaxed nightcap with the Siinda community. Enjoy a final drink, continue the conversations started throughout the day and connect with fellow attendees in an informal setting.
This is where introductions become friendships, ideas develop into opportunities and some of the most memorable conference conversations take place.
Join us, unwind and raise one last glass to a day well spent in Vienna.
Step into the timeless elegance of Palais Ferstel for an exclusive gala evening in the heart of Vienna.
Built between 1856 and 1860, the Palais was inspired by the Venetian and Florentine architecture of Italy. Once home to the Austro-Hungarian National Bank and Vienna Stock Exchange, it later became famous as the home of Café Central, a meeting place for some of Europe’s most influential writers and thinkers.
Within this remarkable setting, industry leaders, innovators and friends from across the Siinda community will come together for fine dining, inspiring conversations and meaningful connections.
The evening will also host the Digital Marketing and Industry Innovation Awards, celebrating the people, ideas and achievements helping shape the future of our industry.
An unforgettable night of recognition, inspiration and new possibilities awaits.
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TBA
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Stay ahead of industry shifts.
Meet peers, partners, and clients.
Discover the charm of one of Europe’s most vibrant cities.
Book your hotel now with our special attendee rate.
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