Ad industry critical of Google’s decision to phase out third-party cookies
Advertisers have questioned Google’s decision to phase out third-party cookies, CNBC reports. Association of National Advertisers Group Executive Vice President of Government Relations Dan Jaffe and American Association of Advertising Agencies Executive Vice President of Government Relations Dick O’Brien said in a joint statement advertisers are concerned Google made this decision without consulting the industry and providing any alternatives. “We intend to work with stakeholders and policymakers to ensure that there are effective and competitive alternatives available prior to Google’s planned change fully taking effect,” Jaffe and O’Brien said in the statement. “We will also collaborate with Google in this effort, so we can all ensure the digital advertising marketplace continues to be competitive and efficient.
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