SMBCON/25 Returns to Bangkok

Bangkok, Thailand — November 2025 — The Asian Local Search and Media Association (ALSMA) today announced the upcoming edition of its flagship annual event, SMBCON/25, to be held from November 9–11, 2025, at the Hilton Sukhumvit Bangkok.

Under the theme “SHIFT & SHUFFLE – Strategy and Resilience in the Age of AI and Uncertainty,” the conference will bring together over 200 leaders from 30+ companies and 15 countries to explore how agencies, platforms, and SMB enablers can adapt and thrive amid global and technological shifts.

About SMBCON/25

SMBCON/25 is the most focused and content-rich event in Asia-Pacific for digital agencies, AI innovators, MarTech platforms, and SMB service providers.

Its 2025 edition will revolve around three key modules:

• AI & Tech: How artificial intelligence is reshaping marketing and SMB ecosystems.
• Product Deck: Redefining products, integrations, and business models.
• Sales Strategy: Winning and retaining SMB clients in an AI-first era.

Featuring keynotes, panels, and masterclasses, the conference combines insight with experience — and connection with collaboration. Signature highlights include the Welcome Cocktails and Gala Dinner aboard the historic Sirimahannop on Bangkok’s riverside.

Visit www.smbcon.org for more details.

SPONSORS:
Adaan Digital (Headline Sponsor)
AMAP | Thryv | Uberall | Vendasta (Networking Sponsors)

Theme & Relevance to APAC

“AI is the shift. Strategy is the shuffle.”

In a world shaped by political shifts, economic uncertainty, and the rapid rise of AI, every agency and platform is being pushed to reshuffle its deck. The rules are changing fast — and those who adapt will lead. At SMBCON/25, in Bangkok, we’ll explore how smart digital players — from Bangalore to Beijing, and Boston to Brisbane — are navigating this change and staying ahead.

With APAC undergoing one of the world’s fastest digital transformations, SMBCON/25 provides a unique regional platform to exchange ideas, build partnerships, and define the next decade of AI-driven agency growth.

By ALSMA — AI + Local Search + MarTech + APAC

Founded in 1997, ALSMA represents the intersection of AI, Local Search, MarTech, and APAC. As a not-for-profit industry association, ALSMA connects technology providers, digital agencies, and SMB enablers across Asia-Pacific, helping them scale smarter, serve better, and lead through change.

Its members include global and regional leaders in digital marketing, SaaS, local search, and AI-driven solutions.

Visit www.alsma.org for more information.

Attendees and Speakers

SMBCON/25 will host:

• Senior executives from digital agencies, SaaS companies, and platforms
• Product innovators and MarTech founders
• Global speakers from Microsoft, Wix, Vendasta, Adaan, Uberall, Thryv, and leading APAC digital firms

Over 30 companies from 15 markets will participate, representing a dynamic mix of innovation, scale, and regional diversity.

Special Guests and Opening Ceremony

ALSMA President Rajeev Gupta announced that the Chief Guests for SMBCON/25 will be:

• Dr. Preesan Rakwatin, Senior Executive Vice President, Digital Economy Promotion Agency (depa), Thailand
• Donnah Ciempka, Executive Director, AustCham Thailand

Both depa and AustCham Thailand have affiliated with SMBCON/25, reinforcing its importance as a bridge between Thailand’s digital transformation ecosystem and the wider APAC agency community.

Dr. Rakwatin and Ms. Ciempka will deliver the Opening Addresses, marking the formal inauguration of the conference.

Why Attend SMBCON/25

• Discover strategies to navigate disruption with AI and agility.
• Gain insights from global leaders shaping the future of MarTech and SMB growth.
• Network with peers and partners from across APAC’s fastest-growing digital markets.
• Experience Bangkok, Asia’s creative and innovation capital.

About ALSMA

ALSMA — representing AI, Local Search, MarTech, and APAC — is the region’s leading network for digital-first agencies and platforms serving SMBs. For over 25 years, ALSMA has championed collaboration, innovation, and excellence across Asia’s digital ecosystem through initiatives such as SMBCON and its annual leadership programs.

Visit www.alsma.org and www.smbcon.org for more details.

Media Contact

Lynn Zeng
Honorary Coordinator, ALSMA
[email protected] 

Rajeev Gupta
President, ALSMA
[email protected]

Explore further updates from the Members’ News.