At Siinda, we are committed to delivering cutting-edge market research that uncovers key trends, challenges, and opportunities in the evolving digital landscape of search and digital marketing. Our research explores how businesses, industries, and regulatory frameworks interact with emerging technologies—particularly artificial intelligence (AI) and digital markets regulation in the EU (DMA).
Want to learn more about the AI or DMA research?
AI Research
Artificial intelligence is transforming the way businesses operate, but how are small and medium-sized enterprises (SMEs) across Europe integrating AI into their strategies? Our latest AI market research investigates:
The challenges and opportunities SMEs face when adopting AI-driven solutions.
How AI is reshaping industries, from automation to customer experience.
The level of AI readiness among SMEs and the factors influencing adoption rates.
Policy and regulatory concerns affecting AI implementation.
This research provides data-driven insights to help businesses, policymakers, and AI solution providers understand the current AI landscape and future trends.
DMA Research
With the Digital Markets Act (DMA) now in effect, major online platforms—designated as gatekeepers—must comply with new rules aimed at ensuring fair competition and transparency. Our DMA research focuses on:
The impact of DMA regulations on search engine results and digital market competition.
How gatekeepers are adapting their practices to comply with the legislation.
Whether businesses and consumers are experiencing fairer search rankings and increased market openness.
By analyzing search behaviors, regulatory responses, and market shifts, our research provides a clear picture of whether the DMA is achieving its intended goals.
We believe that knowledge fuels innovation. Our market research helps businesses, regulators, and industry leaders navigate the rapidly changing digital world with data-backed insights and strategic foresight.
Looking Ahead: The Future of AI, Search, and Digital Innovation
Our research doesn’t stop here. We are already planning follow-up studies to track how AI adoption among SMEs evolves, identifying long-term trends and new challenges as businesses scale their AI strategies. Additionally, we will continue to monitor the effects of the Digital Markets Act—analyzing whether search platforms truly become more competitive or if new compliance challenges emerge. Looking beyond these topics, we aim to explore the broader digital landscape, including the future of online search, platform competition, AI-driven innovation, and regulatory shifts that will shape the next era of the internet.
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