Google: Online Consumer Touchpoints Range Between 20 – 500 Depending on Purchase
The challenge marketers for brands and small businesses face is taking this understanding of unpredictable, online and offline behaviors and crafting sophisticated campaigns and strategies that are suited for a particular industry, product, service, location, advertiser, etc. The great thing is, there are so many touchpoints on the path to purchase that marketers have multiple opportunities to be noticed and at the very least considered.
In a recent blog post on Think with Google, the company shared samples of purchase paths for makeup, headphones, flights and candy. According to the post, the number of “touchpoints” Google identified for each journey ranged between 20+ (candy bar) and 500+ (flights).
Related articles
Vendasta explains how does a new Google Algorithm update affects your business
As Vendastsa keeps track of all important updates for its customers, Google Algorithm update belongs to one of the most feared ones for many companies.
GotU and YP Canada have created a strong multiannual partnership to implement an innovative solution which manages and optimizes budgets across social, search and display,
MONO HELPS FONECTA STRENGTHEN THEIR DIGITAL PRESENCE OFFERING FOR SMBS
January 16, 2019 / Copenhagen, DK – Mono Solutions is pleased to announce our newest partnership with Fonecta, the largest digital marketing service provider in
PPC 2018 in Review: These changes will have the biggest impact on advertisers in 2019
Major changes in SEM made waves throughout 2018 and are redefining nearly every aspect of paid search marketing. There were a number of momentous shifts, nearly