Tara Nixon

Business Development Director

All Sessions by Tara Nixon

10:30 - 10:50
The Westin LA QUINTA GOLF RESORT & SPA, BENAHAVIS, MARBELLA

Lights, Camera, Algorithm: How AI Is Rewriting the Rules of Video Advertising

With over 20 years of experience in Digital Marketing, Tara (Business Development Director at Leadzai) has seen more marketing fads than she's had cups of tea. These days she's excited by how AI is rewriting the rule book for video advertising in our industry. Enabling agencies to make compelling video marketing faster, smarter, cheaper and, dare we say, more fun than ever before! Tara will show how Leadzai goes from "we should probably use AI" into "here's how we use it and here's the ROI behind it." Expect big ideas, zero fluff, real insight data and of course at least 1 video played.

12:20 - 12:40

Understanding Local Hero's - The SMB Mindset

In this session Tara shares the challenges, mindset and thoughts of small to medium sized businesses in 2026 and how we as industry leaders can best support these local heroes who represent 61% of global GDP.

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