Sarah Maza Álvarez is a Digital Marketing and Retail Media expert with 12+ years of experience across Europe and the Americas. Having worked with global organizations including Amazon, Google and Huawei, as well as international marketing agencies, she has helped brands scale through data-driven growth strategies, analytics and performance marketing. A regular international speaker, Sarah brings a unique cross-market perspective on how companies can turn data into better decisions, navigate complexity and build sustainable growth in an increasingly competitive digital landscape.
Companies today have access to more data, more tools and more marketing channels than ever before, yet many still struggle to turn complexity into growth. This session will unpack how high-performing organizations make better decisions, align teams around customer insight, and use data to identify the actions that move revenue, retention, and market share.
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