John is a senior strategy, new business and transformation executive with C-level operating responsibility and a distinctive corporate-advisory background. He is currently CEO ad interim of Swisscom Directories AG, having previously served as Deputy CEO and Chief Strategy & New Business Officer, with responsibility for shaping and executing the transformation of a CHF 250m+ Swiss digital business, while protecting the top line and EBITDA.
He combines board-level strategic judgement with hands-on execution: leading enterprise-wide strategy and OKR governance, driving digital transformation, building new revenue streams and new business, and steering executive and board agendas. He turns strategy into executable roadmaps and deliver measurable outcomes.
This is underpinned by deep advisory experience across strategy, corporate development, M&A and restructuring — 40+ transactions executed end-to-end, with cumulative volume over CHF 1bn — which makes him a trusted sparring partner to owners, boards and CEOs on growth, transformation and strategic-direction decisions.
Senior leaders discuss where the local marketing ecosystem is heading, which business models are being challenged, and how companies can turn AI from a technology trend into measurable value for merchants, multi-location brands, and agency partners.
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