CEO
Brendan King captivates sales, marketing, and software professionals with his humour, intensity, and imaginative thinking. He is the co-founder, CEO, and innovative force behind Vendasta. Brendan is passionate about upholding Vendasta’s core values of drive, innovation, respect, and agility while leading the company down a path of innovation.
This session explores with Vendasta how agencies can use AI to streamline sales, fulfilment, customer communication, reporting, and campaign optimization — helping them serve more SMBs with better consistency, lower operational friction, and clearer performance outcomes.
For decades, small businesses have been forced to adapt their operations to the limits of their software. If the tool didn’t fit, the business had to change. That era is ending. In this keynote, Vendasta CEO Brendan King introduces Liquid Software—a new model where software adapts instantly to the business, not the other way around. Powered by AI, technology no longer needs to be configured, managed, or learned. It responds. It reshapes itself around intent. It fades into the background. When technology disappears, outcomes come forward. And for small businesses, that changes everything
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