Siinda sales director meeting

by invitation only. Coordination Paul Wood and Jesper Simonsen

Set up exhibition area

Siinda Welcome cocktail in Rome

Cocktail in Rome, partnered with Movylo, features exquisite Italian Wines and local specialties. It will take place in the beautiful sculpture garden of the A.Roma Lifestyle Hotel. Nestled in the tranquility of the Valle dei Casali, just a stone's throw away from the historic Villa Pamphili Park, the A.Roma Lifestyle Hotel offers a magnificent setting for an evening of elegance and charm in nature, and just outside the hustle and bustle of the city.
Wander the grounds and admire the sculptures, walkways, and take a rest on one of the many benches while you sip the finest Italian wines and exchange with your colleagues. Here you will begin your Italian experience and have time to mingle with colleagues before the official work begins

Morning jogging session

Meet at 7 am in the lobby of the A.Roma hotel for a fresh morning jogging session to start your day.

Partnered with Adplorer

All Roads leads to Rome, Opening Keynote from Elizabeth Lev, renowned author , tour guide and consultant to the Vatican Museum

Whether historically, spiritually, or artistically, Rome has long lured tourists, entrepreneurs, and pilgrims alike. Whether looking for pleasure, enlightenment, opportunity, inspiration or solace, millions have been transformed by this city and its wonders. This talk will introduce the dense layers of our amazing urbe, offering a historical overview interspersed with highlights from the city's tradition of excellence in engineering, art, and beauty. Keeping a focus on the importance of journey, both physical and intellectual, this presentation draws together the many roads, whether imperial or spiritual, that have passed through Rome, and will shine a special light on the Jubilee Years, including the one occurring right now with the new pope Leo XIV. Why do we call Rome the Caput Mundi? Come and find out

Elizabeth Lev

Siinda CEO and Executive panel

Kick off the event with insights from top executives in the industry. This high-level panel will explore key trends, strategic initiatives, and emerging challenges that are shaping the digital marketing landscape.

Joao Souto

Hosni Teque-Omeirat

Stefano Santinelli

John Goddard

The Three Search Fragmentations: How AI Is Changing Digital Visibility

Search is fragmenting across three dimensions: multiple AI models replacing Google's monopoly, personalized rankings unique to each user, and new interfaces beyond traditional browsers. This shift from deterministic algorithms to probabilistic, citation-driven AI responses requires businesses to rethink their digital presence entirely.
Drawing from Yext's analysis of over 2 billion monthly data points, we will explore how each business's local landscape is the key to Search Optimization in both classic and AI search. Industry-specific data shows what drives rankings differently for healthcare versus retail, financial services versus restaurants. As traditional metrics become obsolete and search happens everywhere from ChatGPT to specialized AI assistants, businesses need frameworks for classifying queries, managing citations, and maintaining visibility across platforms that they cannot track with conventional tools.
Attendees will leave with actionable strategies for navigating search fragmentation, how brands should manage this change, and a clear understanding of why local, industry-specific data matters more than universal best practices in the AI era.

Christian Ward

Conversation with Italia Online on the Italian Market and evolutions

A regional deep dive into digital transformation in the Italian market. Discover how local businesses are leveraging AI and digital tools to enhance customer engagement and drive growth with this discussion with Umberto Poschi, Brendan King and Stefano Colonna.

Partnered with Vendasta and Movylo

Umberto Poschi

Stefano Colonna

Brendan King

Coffee break in exhibition area

AI, Tech and DMA advocacy session

Explore how evolving data and tech regulations such as the Digital Markets Act (DMA) affect business strategies and innovation across the ecosystem.
Join us for this session with Prof Dr Thomas Höppner, competition lawyer focusing on digital markets and complex litigation and who has been named by the legal directory Juve as one of the top 10 advisors in antitrust of the platform economy and media markets in Germany.

Prof Dr. Thomas Höppner

From Reimagine to Action: Driving SMB Success with Agency AI Productivity Tools

Renato will share insights from a European SMB AI adoption study, revealing how small businesses see AI as an opportunity but struggle to turn knowledge into action. He will highlight how agencies can bridge this gap by using AI productivity tools to drive efficiency, accelerate go-to-market, and boost retention. This session will showcase practical strategies and real-life customer examples that demonstrate how agencies can become indispensable partners in helping SMBs achieve lasting success in the AI era.

Renato Bottini

Keynote Hibu : The Next Evolution of Websites for SMBs

Hear from Hibu on how they enhanced their website offering to adapt to recent market changes, specifically AI Search Experiences, to drive better outcomes for clients while decreasing operational costs.

RC Thompson

Lunch in exhibition area

Enjoy a variety of culinary options while networking with peers and partners.

Fair choice for consumers and challenger businesses

Why we need to enforce European competition and copyright regulation online and defend it from attacks by outside interests?

Keynote from Damian Collins, former chair of the Digital.,Culture, Media and Sport Committee of the House of Commons and Minister for Tech and the Digital Economy

Damian Collins

Shaping the Future with Agentic AI

This session explores how agentic AI, artificial intelligence that can act autonomously and adaptively, will shape the future of audience engagement and digital experiences. We’ll examine the shift from fragmented to unified customer journeys, the growing role of AI-driven personalization, and how brands and retailers can respond to evolving consumer expectations. The session highlights current trends and practical strategies for connecting with audiences across digital touchpoints and navigating the changing landscape of search and commerce.

Tamsin Lawrence

Empowering Switzerland's SMBs: Localsearch's strategic partnership with vcita

Discover how Localsearch chose inTandem by vcita as the foundation for its go-to-market solution for local businesses. In this session, we’ll unpack the challenges of the Swiss local business market, and the strategic decision behind the partnership and how it enabled Localsearch to elevate its SMB offering.

Robert Ferenc

Rinat Bogin

From AI to Pricing Agility: Why Billing Is Your Hidden Growth Lever

In today’s market, the pace of change in monetisation, AI innovation, and pricing experimentation is relentless. Chargebee powers this agility as the leading subscription and billing platform for global growth. Trusted by fast-scaling AI innovators and market leaders worldwide, we enable companies to launch new models, test pricing with confidence, and expand seamlessly across borders. Behind every great go-to-market strategy is a billing engine built for speed, scale, and relevance; that’s Chargebee.

Hessel Mulder

Siinda General Assembly and Board Elections

Open to all Siinda members—join us for organizational updates and the election of new board members.

End coffee break

Unwind with a coffee and prepare for the afternoon's networking opportunities.

Free afternoon time for meetings

Dedicated time for private meetings with partners, clients, or prospective collaborators.

Bus transportation to the Networking dinner

Partnered with vCita

The taste of Italy Networking Dinner

Join us for our inaugural networking dinner, in partnership with Vendasta as we indulge in the exquisite flavors of Italy. Hosted at a traditional family-owned restaurant guided by the ethos of "Zaccardi," which embodies the cherished values of family, responsibility, and an inherent passion for authentic Italian cuisine. Savor the genuine flavors of Italian cuisine and enjoy the warm embrace of traditional family hospitality. Benevenuti!
In the year 2000, the Zaccardi family transformed an old, abandoned 18th-century farmhouse in Rome's Via Portuense into a charming dining destination. Nestled amidst olive trees and picturesque Mediterranean gardens, this historical estate, which is steeped in family history, has been meticulously restored to its original magnificence. Situated in an olive grove, with a tranquil lake and even a Roman necropolis, this enchanting location promises a truly extraordinary and authentic Italian evening. We look forward to welcoming you to an evening of unparalleled culinary delight and heartfelt connections

Nightcap Italian Style

The Siinda Tradition continues Monday evening with the Nightcap event, partnered with Uberall, to celebrate a night of glamor and elegance overlooking the enchanting historic Villa Pamphili Park and A.Roma Sculpture Garden. You can indulge in after-dinner cocktails, catch up with colleagues, and learn new members. Sip on handcrafted cocktails and enjoy the company of fellow guests as you take in the breathtaking views of the lush park and exquisite sculptures from the hotels terrace and bar. This evening promises to be a blend of sophistication and class, offering a unique opportunity to unwind and connect in a setting that epitomizes the essence of Roman beauty.

Morning jogging session

Meet at 7 am in the lobby of the A.Roma hotel for a fresh morning jogging session to start your day.

Partnered with Adplorer

Keynote on Mediterranean Innovation Highway: How Italy and Cyprus Are Shaping Tomorrow's Digital Economy

Discover how Italy and Cyprus are building the Mediterranean Innovation Highway by combining technological innovation with strategic frameworks for market access and development. In this session, Giuseppe Marino, President of the Italian-Cypriot Chamber of Commerce will explore B2B and B2G dynamics, the legal and compliance aspects of operating across EU and extra-EU jurisdictions, and best practices in company structuring to support international growth. With insights on policy, regulation, and cross-border collaboration, participants will gain a deeper understanding of how these two nations are shaping tomorrow’s digital economy while ensuring sustainable, compliant, and scalable business opportunities.

Giuseppe Marino

Unlocking 'Smart Local' with AI Max: The New Frontier of Search for SMBs."

Focusing on AI Max for Search campaigns, Google's newly launched suite of AI enhancements. , the session will feature an Introduction to AI Max, practical application sfor 'Smart Local', EMEA Best Practices & Case Studies:

Serhii Vovk

Accessibility 2.0 – where are we after the EEAA enactment?

A powerful discussion on the impact of the European Accessibility Act. Learn how businesses are adapting and innovating to make digital experiences more inclusive and get practical insights from Spotzer Digital about how they are tackling it.

Alina Bechmann is a Partner Manager at Web Inclusion, responsible for developing and managing strategic partnerships. She focuses on building strong collaborations that promote digital accessibility across industries and sectors.
At the Siinda Conference, she is looking forward to exploring topics such as the recent enactment deadline, global digitalisation, AI trends and the future of industry cooperation and partnerships.

Alina Bechmann

Peter Urmson

The new way of selling websites!

The way websites are sold has changed dramatically. In the past, sales focused on convincing SMB to buy custom-built projects. Today, success depends on speed, simplicity, and outcomes. With AI-driven tools, websites can be created instantly, shifting the focus away from technology to getting businesses online fast - driving leads and growth with better margins

Jeppe Rosfeldt

Joakim Schultz

Beyond Automation: How Agentic AI is Transforming Marketing Orchestration

Marketing technology is at a turning point. Rule-based automation, once considered cutting edge, is no longer enough to manage the complexity of today’s multi-location and omnichannel environments. The next leap is orchestration powered by agentic AI—systems that can reason, act, and adapt in real time. This session will explore what that shift means for brands and partners alike: how AI is changing the nature of marketing tasks, which activities are being automated, and where humans will create the most value. We’ll discuss practical examples of efficiency gains already emerging, and look ahead at how agentic AI will reshape marketing operations in the years to come.

Kevin Kalinowski

Coffee break in exhbition area

"What If You Fly?"

"What If You Fly?" is Karolina Pelc’s TED-style keynote on embracing risk, redefining resilience, and daring to bet on yourself. Drawing from her debut book Her Play and the original mindset framework behind it, Karolina shares raw, high-stakes moments—from her unlikely start as a cruise ship casino dealer to leading a multimillion-euro startup exit. This talk offers a bold reframe on fear, self-belief, and the invisible forces that shape our biggest leaps forward—inviting the audience to imagine: What if it works?

Karolina Pelc

SMB AI adoption is our responsibility

Unpack the latest data and research from Leadzai's ongoing white papers, offering market trends, insights, and projections for the industry.

Session with Leadzai

Pedro Cerdeira

An Evolving Landscape: Navigating the Intersection of Social, AI, and Search

Search, social and digital marketing are changing rapidly. New generations are going to different sources for answers, social media is evolving to move on traditional search engines, becoming their own listings and sources of truth, and AI is speeding up the rate of change exponentially as more business owners and customers leverage LLMs for their queries. This session will look at the statistics and data driving these changes, discuss the future state of search, social, customer service and AI, and provide some best practices and actionable insights to help adapt your teams and customers to this evolving landscape and potentially give them a competitive advantage through AI"

Brad Jensen

How AI is Reshaping the Future of Search?

From blue links to generative engines, search is undergoing its biggest transformation in two decades. Explore how AI assistants, zero-click results, and agentic commerce are disrupting SEO and what companies must do to remain visible in a world where websites may become obsolete.

Sébastien Blum

Book signing from Karolina Pelc and Lunch in exhibition area

Join us for the book signing from Karolina Pelc, after her keynote session outline and close out the content sessions with a final lunch among partners and peers.

Book signing partnered with Leadzai
Lunch partnered with CloudCampaign

Karolina Pelc

Free afternoon for meetings

Dedicated time for private meetings with partners, clients, or prospective collaborators.

Afternoon coffe break

Bus Transportation to the Gala Dinner

Bus transport partnered with vCita

Gala dinner at Acquario Romano

This Gala Networking Evening, partnered with Yext, helps us enjoy traditional Italian cuisine in a historic setting in the heart of Rome at the Acquario Romano.
The Acquario Romano stands as a captivating fusion of history and architectural splendor in Rome, embodying a legacy steeped in scientific innovation and cultural metamorphosis. Conceived through the visionary efforts of ichthyologist Pietro Carganico and backed by Quintino Sella's push for modernization, this establishment emerged in 1887 under architect Ettore Bernich's skilled hands, serving initially as an aquarium before transforming over time into a theatre, cinema and circus,
Externally, the cylindrical structure beckons with its ornate entrance and aquatic-inspired motifs like "La Pesca" and "La Navigazione," embellished with mythical statues. Internally, the Pompeian-style atrium leads to an elliptical central hall illuminated by a skylight, surrounded by cast iron columns and painted mirrors hinting at its past grandeur. Following extensive restoration, the Acquario Romano has metamorphosed into Casa dell'Architettura, promoting contemporary architecture and cultural events—yet, despite its historical significance, it remains an undiscovered gem overshadowed by Rome's more iconic landmarks, awaiting rediscovery by Siinda members seeking to unveil its hidden charms.

Siinda Networking Breakfast

Peer Group Meeting – By Invitation Only