Raffaele Gricinella

Soho and SME Marketing Director at Vodafone Italy

I believe in the power of data to make decisions and improve the customer experience. I have been demonstrating it in several global organisations covering a variety of commercial and marketing roles. I am a recognised leader and reknown expert in Marketing, CVM and analytics in the Telecoms industry. I have strong and deep commercial expertise leading large programmes to reduce churn or increase revenues in tough and competitive markets. I am currently enjoying being the Soho and SME Marketing Director at Vodafone Italy, leading the business towards growth and the digital transformation.