Mario Frančešević

CEO of SeekandHit

Founder and CEO of SeekandHit, a data-driven marketing company where, for the past 17 years, he has been involved in developing and popularising data-driven marketing, ethical advertising practices, and industry standards. Last year, SeekandHit was selected as the most successful company based on financial indicators among 142,000 companies in Croatia. They won the main award at this year’s MIXX competition for a marketing project, marking the first time in the competition’s history that a data-driven marketing project has won the best-in-show award. They were also last year’s regional winners of the SoMo Borac competition. He is a board member of the Croatian Association of Communications Agencies (HURA) and the global advertising association IAB Croatia. A father of two girls, a wine enthusiast, and someone who values brief answers and even shorter meetings.