California’s new data privacy law brings the US closer to GDPR

The California Consumer Privacy Act (CCPA) taking effect in January 2020, and it is predicted to bring America on par with the EU with regards to customer’s personal information.  As with GDPR, the fines levied against companies that aren’t in compliance are expected to be significant. More

Global Smartphone Sales Rebound

In a much anticipated report, it seems that phone sales have started to rebound after many months of decreased sales. Flat sales are the first indication of the turnaround. Read more GDPR beyond compliance need: a value-adding tool for SMEs Although businesses were understandably concerned, it seems that the introduction of GDPR has not had […]

Microsoft opens responsive search ads beta to all advertisers

All advertisers can now start testing responsive search ads in their Microsoft Advertising accounts. With responsive search ads (RSAs), first introduced by Google last year, the ad systems automatically serve up a combination of headlines and descriptions provided by the advertiser. What are RSAs? Advertisers can input up to 15 headlines and four description lines […]

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