Meet the Siinda Board of Directors and the members of the team. These are the people who come together to champion for Siinda’s continued success.
Meet the industry leaders that make up the Siinda Board.
Kimberli J. Lewis
Siinda General Manager
Kimberli has 25 years’ executive management experience in over 10 countries, and working with over 30 nationalities. She has received over 29 international awards for management, marketing, and operations. She is the General Manager of Siinda and one of its board members.
Jon Martinsen
CEO, FCR Media and Chairman of the board
Jon has worked in the local search industry for more than 30 years and has held numerous executive positions throughout Europe including Norway, Finland, Sweden, The Netherlands, Austria, Lithuania, Latvia, Hungary, Estonia, Slovakia, Ireland and Uruguay. Because of this varied background, he has a deep insight into the search industry, has experienced its changes first-hand over the past decades and knows its current challenges.
Today, Jon is the CEO of FCR Media Belgium and of FCR Media Group, which has offices in Belgium, the Czech Republic, the Netherlands and Romania. Since the acquisition of Youvia in March 2022, he has also been Executive Director of Youvia B.V. After the combined acquisition of Mono Solutions, an established SaaS provider of highly scalable white-label website building technology for reseller partners, by FCR Media, 1881 Group AS, the owner of Hjemmesidehuset AS, in Norway and heise in Germany, he was appointed Chairman of the Supervisory Board of Mono Solutions in January 2025.
Jon served on the Board of the European Association of Search and Database Publishing (EASDP), formerly EADP. After its merger with EIDQ to form Siinda, Jon was appointed its first Chairman— a task he still carries out today.
John Goddard
Special Projects at Group One and Vice Chairperson of the Siinda Board
John Goddard, Special Projects at Group One and Vice Chairperson of the Siinda Board. He was appointed co-CEO of HEROLD Business Data, Austria, in June 2016 and is operational advisor at Fonecta in Finland, and DTG in the Netherlands. Previously he was the non-exec chairman at Winlocal and has a track record of creating, developing and managing business to deliver ROI to shareholders.
Bruno Berthezene
SENIOR MANAGER PARTNERSHIPS, SOLOCAL
Bruno has been at Solocal since 2001. He has successively worked on Strategic Planning, Strategic Research and Intelligence, M&A, General Management for 123deal (a SoLocal Group service), Solocal UK Country Management and is working on Business Development and Partnerships functions since 2011. He is passionate about constantly enriching Solocal’s value proposition for the benefit of local companies and multilocation brands by leveraging emerging market opportunities and best practices.
Joachim Helfer
CEO of advantago and wip, Managing Director of Excelsea and Lokale Internetwerbung and Business Development Online, Müller Medien GmbH & Co. KG, Germany
Joachim Helfer has been with the company family of Müller Medien since 2005. He built up an online marketing company called Advantago that is specified on servicing larger customers, buying co-operations franchise systems with Solutions in the field of digital presence management, search and social marketing and advertising along with location based service products which are distributed by it´s own sales force and those of partnering agencies, platforms, verticals and directory publishers to integrate into their existing portfolio. The technology stack that integrates with 3rd party systems in a white label environment is built by the daughter company LIW that combines services for both SMBs direct and indirect customers as well as larger accountsJoachim Helfer has been with the company family of Müller Medien since 2005. He built up an online marketing company called Advantago that is specified on servicing larger customers, buying co-operations franchise systems with Solutions in the field of digital presence management, search and social marketing and advertising along with location based service products which are distributed by it´s own sales force and those of partnering agencies, platforms, verticals and directory publishers to integrate into their existing portfolio. The technology stack that integrates with 3rd party systems in a white label environment is built by the daughter company LIW that combines services for both SMBs direct and indirect customers as well as larger accounts.
Luis Baptista-Coelho
Luis Baptista-Coelho is focused on bringing the GeoMarketing Solution to International businesses. Prior to Yext, Luis was CEO of NDrive Navigation Systems, where he transformed the company into a global business in 30+ countries. Luis has spent close to 20 years in management in the IT industry across Europe, Middle East and Africa.
Michael Oschmann
CEO, Muller Medien
Since 2000, Michael Oschmann has been CEO of Mueller Medien. Anticipating the potential of the Internet, he has been responsible for New Media since the mid-1990s and founded – among others – an internet company that is listed on the Prime Standard of the Frankfurt Stock Exchange. Further, he established several online and mobile businesses and managed the convergence of Mueller Medien’s products and companies into the digitally connected media landscape. Michael Oschmann is an active member in numerous advisory boards and committees regarding different aspects of the media industry.
Peter Urmson
CEO and a Director of Spotzer Digital
Peter Urmson the CEO of Spotzer Digital. Spotzer Digital provides digital marketing solutions of the highest quality to small and medium businesses, in cooperation with some of the biggest media enterprises around the world. It also delivers digital solutions to mid tier and enterprise customers, including some of the biggest brands in the world.
They have established themselves as leaders of the industry and are proudly innovating more and more sectors of it. Peter has rapidly increased the growth of Spotzer Digital by partnering with some of the world’s leading enterprise brands, where Spotzer Digital provides a complete white-label end-to-end solution that includes technology, products, services and sales. With a strong background in managing mid-tier and enterprise businesses, Pete has developed the Spotzer Digital business to address the digital solutions needs of enterprise businesses for their small to medium-sized business clients. Pete has collaborated with multiple international enterprises and medium-sized organizations to launch digital marketing services across Europe, the United States, and Australia. A native of the UK, Pete has lived in Australia and Amsterdam and is passionate about delivering real results for partners and their SMB customers.
Sandy Lohr
COO at Vendasta
Sandra Lohr, COO at Vendasta, brings nearly four decades of experience in communications and technology, consistently focusing on empowering local businesses. Her leadership has spanned teams across the US, Europe, Canada, India, and the Americas, evolving from newspaper advertising to digital marketing and SaaS technology. Her extensive board experience includes industry associations and non-profits such as SIINDA, Big5 Digital (founding advisor). She has served on the Trenton Rotary Club (Paul Harris Fellow), New Jersey Make-A-Wish Foundation, and New Jersey Performing Arts Center advisory board. Recognized for her contributions, Sandra is a member of the Forbes NY Business Council and a founding member of the LA Chapter of Chief. While CEO of MatchCraft and COO of Vendasta, they earned numerous accolades, including SIINDA and Localogy industry awards, Microsoft’s Global Rising Star of the Year, and Bing’s Growth Partner Award for two consecutive years. A distinguished alumna of South Dakota State University, where she earned both her BA and Master in Communications, Sandra’s career exemplifies dedication to industry advancement and community impact.
Nikolaus Konstantin Pandlowsky
RVP – Vice President International Partnerships for the regions EMEA, LATAM & JAPAN, Yext
Nikolaus Konstantin Pandlowsky is an experienced leader in sales and rev orgs. RVP – Vice President International Partnerships for the regions EMEA, LATAM & JAPAN at Yext.
Jens Friedrich Krückemeier
Head of Central Legal Department, Heise Gruppe GmbH & Co.KG
January 1996 Admitted to the bar in the Higher Regional Court of Celle 1996–1998 Legal Counsel at Verlag Heinz Heise GmbH & Co. KG 1998–present Head of the Central Legal Department/General Counsel of the heise Group GmbH & Co. KG (holding company) Languages: English, French, Italian.
Luboš Čipera
Co-owner and CEO of Mediatel CZ
Luboš Čipera is a business leader with over 25 years of experience in telecommunications, media, and digital transformation. Since 2018, he has been Co-owner and CEO of Mediatel CZ, where he led the transition of the company from a digital media agency into a provider of cloud solutions. Previously, he served as CEO of Mediatel (2012–2018), overseeing its transformation from a print directory publisher to a modern digital agency. His international career includes roles as Vice President for Business Development at Primacom AG in Germany and the Netherlands, and CEO of Dattelkabel, a NUON subsidiary, where he managed the creation and growth of broadband networks. He has also worked as an external consultant in strategy, operations, and finance across multiple industries. Educated at the Czech Technical University, he has completed advanced programs in strategic management and corporate governance.
Oded Ouaknine
Chief Revenue Officer at Duda Inc
I am a seasoned business leader passionate about building high-performing commercial teams and scaling global ecosystems. At Duda, I’ve led the creation of multi-million dollar business lines across diverse market segments – including publishers, SaaS platforms, and enterprise agencies – helping expand our reach to over 1 million small businesses and 22,000 global partners. Earlier in my career, I was part of the founding team at Monosphere, a startup acquired by EMC, and have since advised entrepreneurs and startups across the digital and SaaS space. I bring a global perspective, having operated across North America, EMEA, LATAM, and APAC, and a deep appreciation for how culture, urgency, and execution drive success. My focus is on turning innovation into measurable and efficient growth, forging partnerships that last, and helping companies navigate transformation with clarity and speed.
Athanasios Raptis
CEO at Greek Yellow Pages
Athanasios E. Raptis is the CEO of Greek Yellow Pages, the leading digital agency for SMBs in Greece, serving over 20,000 businesses nationwide. With more than 25 years of experience in executive roles across digital marketing, sales, and strategy, he has led large-scale transformations and developed impactful commercial strategies. Prior to his current role, he held senior positions at HELEXPO, Sarah Lawrence, LogicDIS, and Elgeka. He holds a Bachelor Degree in Electrical Engineering and Computer Science, an MBA from the University of Kent and an MSc in Marketing and Communication with New Technologies from the Athens University of Economics and Business. He has also completed executive programs at Harvard, INSEAD, and Imperial College London. A passionate advocate for local business empowerment and digital innovation, Athanasios is committed to fostering collaboration and growth across the European digital ecosystem.
Meet the team that works continuously to bring Siinda events, workshops and initiatives to life.
Kimberli J. Lewis
General Manager and Board Member
Kimberli has 25 years’ executive management experience in over 10 countries, and working with over 30 nationalities. She has received over 29 international awards for management, marketing, and operations. She is the General Manager of Siinda and one of its board members.
Stephanie Verilhac Marzin
Management and EU Affairs
Stéphanie is the European Affairs Director for Siinda and the founder and CEO of SVM Consult in France. She has over 20 years experience in European affairs, legislation and regulatory. She has worked at the European Parliament and was rewarded the Francois Fontaine prize. Shed has been EU affairs executive with EADP publishing association. Today, she runs SVM Consult and works with companies and institutions helping them understand and implement policies, a procedure that meet European guidelines especially in data protection and privacy, digital , finance and AI.
Stéphanie holds a B.A in Political Science from the Institute of Political Science of Grenoble, France and a Master in European Affairs from University of Paris. She is married and a proud Mum of 3 .
Tereza Komarkova
Operations & Siinda for Startups Director
Tereza has been on the Siinda team for four years and is currently the Operations & Siinda for Startups Director at Siinda. She has a Master’s degree in Business Administration. She has experience with HR administration and Marketing support in the local middle-size company PetCenter, a major pet goods retailer in the Czech Republic. In Siinda, she is responsible for accounts payables, invoicing, budgeting, and membership services. Do not hesitate to contact her on any membership and accounting issues.
Hans Joachim Wolf
Accounts Receivable and Payable
Joachim Wolf has over 28 years experience in the print and digital advertising business. Joachim owned and operated his own local advertising agency from 1983 until 2012 in Germany. He has worked closely with publishers on the German Market. Previous, he owned and operated his own restaurant in San Sebastian, Spain. He also worked for 5 years in the merchant navy for Hapag-Lloyd, Hamburg. Joachim supports the staff at Siinda and oversees the accounts receivable and payable of Siinda. Joachim is a German national living in Prague and Germany, and speaks fluent English and Spanish.
Kateryna Okan
Administrative and Marketing Support
Kateryna Okan is the Administrative and Marketing Support for Siinda. She holds a BA in Psychology from the Taras Shevchenko National University of Kyiv. Her experience spans administration support, customer communications, research, and online media.
Elena Ragozina
Creative Marketing and Graphics
Elena is a graduate of the University of New York in Prague and Empire State College – Part of The State University of New York SUNY. She is experienced in marketing and creative content production and has created with her business partner their own brand.
Tereza Jarosova
Administrative and Coordination Support
Tereza is currently completing her Master’s degree in Security and Law studies. She has experience with administration and customer communications as a receptionist at Hilton Prague. She has thorough experience with catering and event coordination support. Moreover, she has several years of experience with the organization and coordination of free-time programs for children at child camps. Also, she is experienced with leading lessons as a lecturer in the free time gym for kids.
Alejandra Mendoza
Conference Project Manager
Alejandra has a bachelor in Business Administration from Hult University in London and currently works for Kantar, the world’s leading data, insights and consulting company. Her past experience lies in working with various start-ups and she is a Siinda do it all (just like everyone else on the team), with a focus on supporting the organization’s strategic objectives and the successful roll-out of its initiatives.
Anthony Leary-White
Conference Videographer
Anthony has 10 years of experience with event photography and videography.
Maddy Sable
Conference Technical Support
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