WIX Partners With Yellow Pages to Help Digitization of SMBs
WIX recently collaborated with Yellow Pages Limited to help the latter strengthen its website offerings.
Canada-based Yellow Pages is a leading digital media and marketing company, connecting consumers with businesses. By providing the means for businesses to be visible across a network of digital brands, Yellow Pages ensures that it can cater to as many potential customers as possible.
In this digital world, the key to any business’ success is its website, which is the most essential element of any marketing plan. This has augmented the need for small- and medium-sized businesses (SMBs) to establish an online presence, which have been relatively slow to embrace this change.
Moreover, the COVID-19 pandemic has further accelerated the pace of technological adoption by SMBs. These businesses, which traditionally operated from their brick-and-mortar stores, suffered massive losses during the pandemic. Thus, it was of utmost importance for them to gain an online presence, which could help them engage directly with their customers from anywhere.
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