Yelp’s looking to provide lead-gen opportunities for SMBs with its updated “Request a Quote” and new “Nearby Jobs” features
Yelp’s looking to provide lead-gen opportunities for SMBs with its updated “Request a Quote” and new “Nearby Jobs” features.
The latter, introduced in 2016, includes a revamped lead-gen questionnaire and will be expanded to 100 business categories. These two features, along with a refreshed UI on its desktop site, mobile site and mobile app, are all part of Yelp’s differentiation strategy and efforts to diversify away from advertising.
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