The Impact Of The EU’s Digital Markets Act On Consumer Search Behavior
Kimberli Lewis, board member of Siinda, a nonprofit association of digital advertising & local search agencies.
In the ever-evolving digital landscape, understanding how consumers search for services online is crucial for businesses seeking to gain market share. By grasping these search patterns, agencies can tailor their customers’ digital strategies to align with the evolving expectations of today’s consumers. But what happens when search results are not as organic as they seem?
The European Union has raised concerns about the search results consumers receive. It believes that “gatekeepers” like Google continue to influence search outcomes, leading to the introduction of the Digital Markets Act (DMA) to mitigate self-preferencing in search results.
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