Uberall appoints SaaS veteran Tijs van Santen as Chief Customer Officer

Uberall, the leading provider of ‘Near Me’ Brand Experience (NMBX) marketing solutions, today announced the appointment of Tijs van Santen as its new Chief Customer Officer. In his new position, van Santen will help further drive Uberall’s company growth through an increased focus on creating more value for its customers, from small business owners to multinational corporations.

Tijs joins Uberall after many years building and leading go-to-market teams for high-performing technology businesses, including HP, Forrester Research, Impact and Button. At Forrester, in his role as VP Global Sales, Tijs led a newly created global sales operation across the US, Europe and Asia for Forrester’s largest and most strategic enterprise accounts. At California-based start-up, Impact, Tijs oversaw the transition to a pure SaaS go-to-market strategy in his capacity as Chief Revenue Officer. He helped Impact become the global market leader in performance software by growing the business over 1200% in four years. Similarly, Tijs helped mobile commerce platform Button grow 400% during his two years as CRO, prior to joining Uberall.”

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